5 Ways to Become a Local Celebrity with Your New Book Even if you have built your business primarily online and that’s where you find the majority of your clients, local marketing should not be overlooked. In addition to your online marketing efforts, promoting your new book locally can bring you “local celebrity” status while […]
Radio Interviews for Your Book
Radio interviews for your book are an excellent way to start marketing. This is a great way to get your name out there, especially locally. Don’t grimace at the idea of marketing yourself locally. Your local market has a lot more to offer you than you think. Consider how many people right in your area […]
5 Ways to Get a Million New Fans with Your Book
5 Ways to Get a Million New Fans with Your New Book Now that you’ve got your book printed, you may be questioning what comes next. Now is the time to start shouting from the rooftops about your book because if you don’t tell people about it, they simply won’t know it exists. And contrary […]
Host a Book Signing Event
When you think of a book signing, do you picture a bespectacled author sitting at a table in the back of a bookstore, patiently waiting for customers to notice her? That’s what a lot of us think of when we consider a signing event, and while that used to be the norm, today’s book signings […]
Your Amazon Author Page
The Value of Your Amazon Author Page In the spring of 2008 I was speaking at a marketing event in Atlanta, Georgia. One of the speakers told the audience about a book he had just written and published through Amazon. He stressed the value of having a link back from this mega site to our […]
Public Speaking for Your Book
Public Speaking for Authors Public Speaking for Your Book in Schools – Public, Private, Colleges, Etc. Many institutions of higher learning are desperate for speakers, sponsors, and more. Depending upon the genre of your book, you can work with schools to help them while also promoting your book. If you have an appropriate book, there […]
Create a Book Pitch
Create a Book Pitch You may be under the impression that you don’t need a book pitch since you’re self-publishing; however, you do. After all, the exercise of crafting the pitch will help you better answer the question “what’s your book about?” to those who ask you. Whether you’re signing books, running into people, or […]
Know Your Target Audience
When you know your target audience for your book, you are several steps ahead of your competition. This includes authors who have been publishing books on your topic for years, as well as companies who wish to grab a piece of the market share for your book’s topic. Know Who Your Audience Is… Let’s backtrack […]
Use Instagram to Sell More Books
Marketing on Instagram seems to be the latest trend for authors and information product creators who wish to get the word out on what they are doing as entrepreneurs. I haven’t been using this social media platform very regularly but plan to change that after learning more from an author I know and have had […]
Book Signing Tips: What You Need to Know
Book Signing Tips So you’ve written a book? Excellent! Now is when the real work begins. I’ve put together this post to give you some effective and doable book signing tips. And it all begins before your book is published. Your new job – as you may have already discovered – is as book promoter. […]