Public Speaking for Authors
Public Speaking for Your Book in Schools – Public, Private, Colleges, Etc.
Many institutions of higher learning are desperate for speakers, sponsors, and more. Depending upon the genre of your book, you can work with schools to help them while also promoting your book. If you have an appropriate book, there are many ways you can attract their attention to become a viable option in their eyes.
- Offer to Teach a Seminar – If you can turn your book into a lesson for a particular type of student, then you can create a seminar to go with it. First, create some handouts and a program. Figure out what you’ll talk about or demonstrate before contacting the school. Send the right people at the school the information, and perhaps even a demonstration video, along with your information so that they can contact you.
- Sponsor Events – Another way to promote your book is to offer to sponsor appropriate events that are related to your book. This sponsorship may be done through a donation of money, items such as banners, t-shirts, or something else entirely. It’s important to have some ideas and examples of what you can do before contacting the school to make your offer. In other words, be ready to go.
- Donate Your Book – Another way to get people interested in your book is to consider donating a copy to the right teachers who might use it in a class or even just to the library. Once you donate the book, be sure to do something to encourage people to want to read the book such as placing an advertisement in the school paper or hosting a book club or discussion group.
- Send Information to Purchasing – Each school, university, or college has a multi-level process which is used to select text books and other materials. After each department decides what is needed, a specific person is responsible for ordering and purchasing books and materials. So, it’s not just up to the librarian. You need to be familiar with each school’s process and the contact people. Send information through the mail to these top people. After a reasonable amount of time, make a call to them to let them know more about your book.
The type of book you’ve created will inform who will be interested in it and whether or not a school will want to use your book at all. Ensure that it’s the right genre and contact the right people before you do this. Remember, your book doesn’t have to be non-fiction to work at a college but you may have to get creative.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Download my Online Entrepreneur’s Blueprint and get started right away.