Marketing on Instagram seems to be the latest trend for authors and information product creators who wish to get the word out on what they are doing as entrepreneurs. I haven’t been using this social media platform very regularly but plan to change that after learning more from an author I know and have had as a guest on my podcast, as well as from someone new to me.
I’ve been following author Sandra Beckwith for a number of years and love how innovative she has been with marketing books and social media. Recently she shared a post from author and micro-blogger Kate Hanley on “How I Use Instagram to Sell More Books” I wanted to share an excerpt from that post and hope you will connect with both Sandra and Kate to learn more. Kate says:
Other cool Instagram ideas I’ve seen:
- Develop 30 days of content counting down to a holiday that has some relevance to your subject matter in your own version of an advent calendar. Katy Bowman of Nutritious Movement is a whiz at this.
- Post a picture of a stack of three or five books and saying you’ll give them away to three or five lucky winners who post a comment that answers a particular question (perhaps something you’re looking for feedback on).
- Ask readers to post a picture of themselves with their copy of the book and tag you and/or use a specific hashtag
If you’re on Instagram, I’d love to connect with you there! I’m @katehanleyauthor. And if you’ve seen other great book promotion ideas implemented on Instagram, I’d love to hear about those too—please leave them in a comment here!
Aren’t these some excellent tips? Having yet another method and strategy for sharing our books and other content is very exciting to a marketer such as myself.
I @ConnieRagenGreen on Twitter and hope to connect with you there as well.